Nature Made is introducing of three new product lines: VitaMelts, Full Strength Minis and Adult Gummies. These products, according to a news release, offer consumers vitamins that are smaller, tastier and easier to take.
• VitaMelts: With Nature Made’s new delivery form, VitaMelts, there is no tablet or softgel to swallow. Instead, VitaMelts melt in your mouth without water. VitaMelts come in natural flavors like mixed berry and juicy orange. Nature Made VitaMelts will launch with six initial product offerings: Vitamin C, Vitamin D, Zinc, Energy, Sleep, and Relax. VitaMelts will be available at major retailers this fall.
• Full Strength Minis: Breakthrough technology delivers a full daily dose in Nature Made’s smallest softgels ever. Full Strength Minis are on average 40 percent smaller than Nature Made’s current multivitamin and fish oil softgels. The line features the only full strength, small softgel multivitamins on the market. The Full Strength Minis product line includes four multivitamins: Complete, Him, Her, Her 50+, and three additional supplements: Super Omega-3, Super B Complex and Super D Immunity Complex. Full Strength Minis will be available at major retailers this fall.
• Adult Gummies: Nature Made Adult Gummies give consumers a way to take their vitamins and supplements every day. The full product line features real fruit flavors like peach, mango and orange. The Adult Gummies line includes seven products: a Multivitamin, Fish Oil, Calcium, Vitamin C, Vitamin D, B-Complex and CoQ10. Nature Made Adult Gummies are available now.
“Nature Made’s newest product lines build on our history of leadership in vitamins and supplements,” said Jim Brooks, Ph.D., VP of science and technology at Pharmavite. “The introduction of VitaMelts, Full Strength Minis and Adult Gummies is the latest example of how Nature Made holds itself to a higher standard.”