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Giant Eagle ‘Locks Up’ Low Prices

Giant Eagle's mock surveillance of the Price Lock team

Multi-format food and fuel retailer Giant Eagle Inc. is locking low prices through the holidays on hundreds of the items customers purchase most. Even if costs go up, prices for these items will not change, the Pennsylvania-based company says.

Giant Eagle's Price Lock logo“Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, and are compounded by additional factors such as fluctuating energy costs and drought,” says Giant Eagle SVP of marketing Lisa Henriksen. “Our Low Price Lock program will help Giant Eagle customers manage through this uncertainty during the holiday season, and make it easier to plan gatherings and budget-friendly meals with prices on many popular everyday and seasonal items locked, or in some cases reduced. Our Low Price Lock is yet another way for consumers to save by shopping at Giant Eagle.”

The Low Price Lock item list includes a combination of national brands such as Heinz, Jif and Pillsbury alongside Giant Eagle brand products from many store departments including meat, produce, deli, dairy, grocery, seafood, bakery, frozen and prepared foods, and health and beauty items. Prices on flu shots and a popular cell phone have been locked through Jan. 2 as well, the company says.

Examples include:

• Whole Fryer Chicken (Fresh), 97 cents per pound;

• Heinz Gravy, $1;

• Boneless Chicken Breast Value Pack (Fresh), $1.99 per pound;

• Idaho Potatoes, 5-pound bag, $2.50 per pound;

• Giant Eagle Cooked Ham (Deli), $3.99 per pound;

• Topcare Cough Drops, 30 count, 97 cents;

• Giant Eagle White Bread, 20-oz. bag, 99 cents;

• VO5 Shampoo and Conditioner, 79 cents;

• Jif Peanut Butter (Creamy), 28-oz. jar, $3.88;

• Giant Eagle Frozen Vegetables, 99 cents’

• Pepperidge Farm Cornbread Stuffing, 14-oz. bag, $2.50; and

• Flu Shot, $24.99

To launch the program, “Price Lock Patrol” agents recently carried out price lock-downs on items inside Giant Eagle locations. Additionally, Giant Eagle is supporting the program with a full marketing campaign including television, radio, newspaper, billboard, online, and in-store advertising. Consumers can identify the more than 300 included items in-store by highly visible bright yellow and red signage and price tags bearing the Low Price Lock symbol.

In the featured photo at top: Mock surveillance of the Giant Eagle Price Lock team.


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