This Halloween, Tastykake is joining forces with North America’s largest chocolate manufacturer, The Hershey Co., to introduce a new treat that combines the “best of both worlds,” according to a news release. New Kandy Bar Kakes are a blend of cake and candy, made with real quality ingredients and featuring Hershey’s most popular flavors.
“Tastykake is thrilled to partner with Hershey’s to introduce the new and innovative Kandy Bar Kakes, perfect for the Halloween season,” says Brent Bradshaw, VP of marketing for Flowers Foods cake brands. “Hershey’s incredible brand recognition, along with the renowned freshness and deliciousness of Tastykake, will ensure Kandy Bar Kakes become family favorites.”
Kandy Bar Kake varieties include S’mores Kandy Bar Kake made with Hershey’s Cocoa, Peanut Butter Kandy Bar Kake made with Reese’s Peanut Butter, and Peppermint Kandy Bar Kake made with York Peppermint Flavor.
Available in five-count individually wrapped multi-packs and 2.1-oz. single serves, Kandy Bar Kakes can be found in the snack aisle in mass merchandisers, supermarkets and convenience stores. Suggested retail price for a single serve is $1.69 and $3.99 for a five-count multi-pack.