MyWebGrocer, a leading provider of digital grocery solutions, is expanding its presence throughout the country, launching new online grocery tools for more than 200 stores in the U.S. Both of the new retailers will be leveraging MyWebGrocer’s best-in-class digital marketing solutions that have cross platform functionality and will augment the retailers’ in-store shopping experience by providing access to planning tools, digital circulars, online advertising, social media and mobile apps, according to a news release.
• Grocery Outlet: Headquartered in Berkeley, Calif., Grocery Outlet brings 165 additional stores to the MyWebGrocer platform. Grocery Outlet will offer a full set of digital planning tools to customers that also will be available via mobile web and accessible on the Grocery Outlet Facebook page. The planning services work seamlessly together to help customers see what is on sale, add items to a shopping list and save money on their groceries.
• Niemann’s: Illinois-based Niemann’s will bring digital solutions to 43 stores in the Midwest. Niemann’s will offer digital planning tools, in addition to joining MyWebGrocer’s advertising platform. The planning solutions are available on multiple platforms and include digital circulars, online recipe builders, coupons and shopping lists.
“Helping retailers make a deeper connection with their customers by offering tools to enhance their shopping experience is a key goal for MyWebGrocer,” said Jesse Brady-Searby, director of retail sales at MyWebGrocer. “Our services bring more convenience to the consumer and complement their every day grocery experience; all while helping retailers and brands connect with shoppers in the digital world.”
Grocery Outlet and Niemann’s join a network of 130 other grocery retailers that use MyWebGrocer services.
