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Advantage Sales & Marketing To Purchase Action West Group

ASM and Advantage West logos

Advantage Sales & Marketing LLC (ASM) plans to launch a new division focused on retail meat, seafood, deli and bakery clients and customers. The move will be fueled by ASM’s planned acquisition of six companies that currently form a working alliance under the name of Action West Group. Terms of the transaction were not disclosed.

“With these steps, I am pleased to establish ASM as a leader in the perishable industry,” said Sonny King, ASM chairman and CEO. “Action West will bring expertise to ASM that will enable us to provide our clients and customers with unparalleled service in the meat, seafood, deli and bakery arenas.”

The new division will operate as Advantage Action and be headquartered in Foothill Ranch, Calif. Jeff Pakula, who previously served as president of Action West Group Southern California, will lead the new division.

“We are excited to become a part of the Advantage family,” said Pakula. “This opportunity enables us to maintain the singular focus we have always had on providing the very best perishable-focused retail and headquarter services, but to now do so with more dedicated resources and broader support from North America’s leading sales and marketing agency.”

Founded in 1987, Advantage Sales and Marketing is a sales and marketing agency committed to building brand value for our clients and customers. The Irvine, Calif.-based customized sales and marketing solutions include headquarter sales, retail merchandising and marketing services, specializing in client and customer events, publications and assisted-selling services for the grocery, drugstore, club, convenience, natural/specialty, consumer electronics, sporting goods and home center industries.


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