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‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’

got milk? Breakfast Blitz
got milk? Breakfast Blitz

This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast.

Eating a good breakfast helps kids be at their best in the classroom, but many go to school hungry and are missing out on the many benefits breakfast offers. To help give kids greater access to a healthy breakfast, the “got milk?” Campaign and Fuel Up to Play 60 are teaming up with New York Giants wide receiver and Super Bowl XLVI champion Victor Cruz.

With 8g of protein in every 8-oz. glass, milk at breakfast is an affordable way to send kids out the door with what they need to start the day off right.

Cruz has unveiled his first-ever Milk Mustache ad in support of the Breakfast Blitz program. The program will drive awareness of the importance of breakfast to help fuel American families’ mornings and raise funds to support healthy breakfasts in local schools through Fuel Up to Play 60.

“Living a healthy lifestyle was important when I was growing up, and I credit it with helping me get to where I am today,” said Cruz. “It’s something I’m teaching my daughter now, even though she’s very young. We make sure every morning includes milk. The Breakfast Blitz program helps fund healthy breakfasts in schools. Nothing else sets you up for a great day like a morning meal with milk.”

Studies show that breakfast eaters have better scores on math, reading and standardized tests; are better able to pay attention; and have fewer absences and incidences of tardiness, compared to breakfast skippers.

See how every milk purchase counts

This year, America’s Milk Processors will make $250,000 in grants to schools across the country to help give kids greater access to a healthy breakfast through a partnership with Fuel Up to Play 60. Now through Feb. 17, when shoppers buy milk and enter their UPC codes on www.MilkMustache.com, they can vote to help direct a $1,000 Fuel Up to Play 60 grant to a local school and enter to win prizes, including tickets to Super Bowl XLVIII in 2014.

The Breakfast Project

The Breakfast Blitz program supports The Breakfast Project, an effort launched last year to help makeover America’s mornings by highlighting the importance of a morning meal with milk. This year’s program will provide consumers with recipes, tips and tricks to help them tackle each and every day by starting with milk in the morning.

Facebook.com/MilkMustache and @MilkMustache will deliver new content, including recipes, tips and football-themed activities.

For more information, go to www.milkmustache.com, Facebook.com/MilkMustache and FuelUpToPlay60.com.

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Donald E. Stephens Convention Center
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