MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category. The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries.
MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation Suite is a new platform for consumer packaged goods (CPG) brands and advertisers that connects consumers with local grocery products. The Lightbox solution within the suite leverages data on products, sale information and user location to deliver relevant, co-branded ads that feature promoted items alongside information about the nearby store where those items can be purchased. These dynamic display ads run across the Web and are targeted to specific contexts, users, and geographies. Shoppers arrive at the retailers’ sites at specific landing pages that correspond with the ads. Brands can promote weekly sale items through this platform and drive traffic directly to a sale.
MWG’s Marketing Services solutions support grocery retailers and CPGs with digital advertising and shopper marketing initiatives, by connecting broad-reach display and paid search advertising with the robust retailer platforms that MWG offers. This allows both brands and retailers to build awareness and engagement around products and promotions, drive traffic to eCommerce and planning tools, and change in-store behavior towards measurable improvements in basket size, product penetration, and increased sales. Campbell’s, Kellogg and McCormick & Co. are some of the first brands to use MWG’s Brand Activation Suite.
MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. It oversees awards and recognition programs, provides judges and sets standards for excellence. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. The competition is well respected in the industry, with national public relations organizations, local ad clubs, and local business communicator chapters as entrants.
Winners were selected from more than 200 categories in seven forms of media and communication efforts, marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive. For more information about the awards, visit www.marcomawards.com.