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Giant Eagle Holds Down Prices With New Winter Low Price Lock

Giant Eagle Winter 2013 Low Price Lock logo

Giant Eagle Inc. has implemented a Winter Low Price Lock on hundreds of popular products. Giant Eagle launched its first Low Price Lock campaign in October and the program quickly became popular with customers, accoridng to a news release. The Winter Low Price Lock provides a degree of predictability in family budgets, as the prices of the designated items will remain constant, even if product and commodity costs increase.

“Due to the positive customer response to our Low Price Lock during the holiday season, we are freezing prices all winter long,” said Giant Eagle Senior Director of Corporate Communications Rob Borella. “Not only is Giant Eagle extending price locks on many of the most popular items from October’s campaign, but also we have added hundreds of new products often on shoppers’ lists.

“The Winter Low Price Lock campaign is another multi-million dollar investment Giant Eagle is making to give customers everyday low prices they can count on as they start 2013 with budget-friendly meals in mind.”

The Winter Low Price Lock item list includes a combination of national brands like Nestle, Tropicana and Sugardale, as well as Giant Eagle brand products from across the store including meat, seafood, produce, deli, dairy, grocery, bakery, prepared foods and health and beauty items. Many seasonal items extended from the original program such Nestle Cocoa, Giant Eagle Oatmeal and Blistex lip care remain at the same prices, as well as a variety of everyday items including Giant Eagle Greek yogurt and white bread, navel oranges, potatoes, pork tenderloin and eight-piece fried chicken. Additionally, non-food items including free pre-natal vitamins and $4 and $10 generic prescription drugs in the pharmacy department, along with the Net10 Samsung S390G mobile phone, continue to be locked.

Examples of newly introduced items in the Winter Low Price Lock include:

Sugardale bacon, $3.99 per pound; fresh roasted chicken, $1.99 per pound; Dove bar soap, six-bar count, $6.99; Giant Eagle cream cheese, 8 oz., $1.79; Top Care Ibuprofen, 40-count bottle, $3.99; Tropicana orange juice, 89 oz., $4.99; Hot Pockets, 7.5-9 oz., $2; and Huggies and Pampers diapers, various counts, $9.99-$24.99.

Founded in 1931, Giant Eagle has grown to 230 supermarkets and 182 fuel and convenience stores throughout western Pennsylvania, north central Ohio, northern West Virginia and Maryland.


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