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Produce Leader Barbra Metheny Passes Away

Barbra Metheny

Produce industry leader Barbra Metheny has died following a long battle with brain cancer. Metheny passed away Jan. 11. She had a prolific career in the produce industry, working at Victoria Farms, Full Sail Produce, Pacific Provisions, JC Produce and, most recently, Fresh Connect, where she was chief sales officer.

“Barb was one of the most passionate people I have ever known and she just loved the produce business,” said Andy Siegel, her longtime friend and business colleague at Fresh Connect. “I met her more than 30 years ago and each day she could surprise me with a new, creative way to sell one of our products.”

“Barb worked with us at Frieda’s for quite a while, and it was like having a sister. She became like family for all of us here, and she will be sorely missed,” added Karen Caplan, president of Frieda’s Specialty Produce. “She made everyone here feel very special—especially, my mother, Frieda. She had a way of touching your heart.”

Born Oct. 3, 1952, in Oklahoma, Metheny grew up on a farm with her parents and grandparents. She was a passionate advocate of American agriculture, loved American farmers and believed they are the backbone of the country’s economy. Metheny’s passion for fresh produce is why sales and marketing in the industry was her profession for the last 30 years. Her favorite quote was: “If the grass is greener on the other side, water your grass!”

Metheny is survived by her husband Randy Metheny; her adult children Lara Holland, Kurt and Grant Metheny; the loves of her life, grandchildren Luke and Liah; two older brothers, Gary and Mike; and younger sister Kim. Sid, the wonder dog, her best furry friend for 14 years, passed away in June 2011. Her constant companion was her new puppy, Nesbitt, a Schnorkie SPCA rescue.

Memorial services for Metheny will be held at 11 a.m. Saturday, Jan. 19, at Wayfarers Chapel, 5755 Palos Verdes Dr. South, in Rancho Palos Verdes, Calif.



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