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Haribo Rolling Out Smurfs Gummi Candy To U.S. Market

Haribo Smurfs 4-oz. bag

In preparation for “Smurfs 2,” premiering in theaters this summer, the world’s largest maker of gummi, licorice and marshmallow candy is debuting its first licensed product in the U.S., adding Haribo Smurfs to its line of gummi candies sold in America.

Haribo Smurfs are strawberry and raspberry-flavored gummi candies in the shape of familiar Smurf characters, including Papa Smurf and Smurfette. The soft gummies come in the classic Smurfs blue color, with different characters wearing red, white and yellow caps on their heads. The gummies are gluten free and fat free.

Haribo Smurfs will be available for sale to U.S. retailers beginning in Marchy. The candy will be packaged in 4-oz. hanging bags at a suggested retail price of $1.09-$1.29. The product will be available in stores for consumers in April.

The product is expected to be in high demand as buzz builds for “Smurfs 2,” the second movie in Sony Pictures’ Smurfs trilogy, a news release says. The movie is set for a July 31 release.

“Haribo Smurfs have a classic berry flavor and cartoon nostalgia that make them hard to pass up,” says Christian Jegen, president of Haribo of America Inc. “The product has been a favorite in Europe for several years, and we expect it to be a big hit in the U.S., especially as Smurfs fans prepare for this summer’s movie.”

Other Haribo gummi candy sold in the U.S. includes Gold-Bears, Happy Cola, Twin Cherries, Ginger-Lemon, Peaches and Raspberries.





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