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Velvet Ice Cream Unveils New Look

Velvet Ice Cream

Velvet Ice Cream has redesigned a new appearance for its ice cream packaging, which is rolling out to grocery stores and other retail outlets this week. Velvet fans will find that the new cartons continue to feature the same recipe and “Velvety-smooth taste they’ve grown to love,” according to a news release. Velvet’s cartons remain at 56 ozs.

On each new carton, a flowing ribbon displays the product name, with an illustration and description of each flavor below. A refreshed block print-style image of Ye Olde Mill, where Velvet Ice Cream is produced in Utica, Ohio, is featured above the signature Velvet logo. Ye Olde Mill hosts more than 150,000 guests each year during May through October, offering free factory tours, a traditional ice cream parlor, restaurant, an ice cream and milling museum and picnic and play spaces.

“We expect our customers to smile when they see the new Velvet Ice Cream packaging,” says Luconda Dager, company president. “The sleeker design still pays homage to Velvet’s farm-fresh, locally owned and produced quality, while giving a nod to our company’s rich history of nearly 100 years.”

Dager adds that Velvet’s commitment not to shrink its package size offers the kind of value that really resonates with its customers.

Joseph Dager founded Velvet Ice Cream in 1914 and four generations of Dagers have since run the company. Velvet produces more than five million gallons of ice cream every year from its headquarters on the 25-acre grounds of Ye Olde Mill.



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Donald E. Stephens Convention Center
Chicago, Illinois
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