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Survey: Coupon Use Still Prevalent Among American Consumers

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Linkable Networks logo

Last updated on April 5th, 2013 at 04:46 pm

A recent survey conducted by Linkable Networks, a leader in card-linked technology reaching more than 200 million U.S. consumers each month, reveals that 95 percent of Americans use coupons when shopping and 73 percent admit to using coupons at least a couple times a month.

The research was conducted to reveal trends in consumer shopping behavior and purchasing decisions, the prevalence of coupon use and the gaining momentum of mobile devices.

While 78 percent of respondents name the Sunday paper as the source for their coupons, 61 percent also use online sites for coupons and promotion codes. Not surprisingly, age is the biggest factor in determining how a consumer looks for coupons—85 percent of those 45 or older clip coupons from the Sunday paper, while 69 percent of those age 18-44 search coupon and deal websites or seek coupons on mobile phones.

Additional survey findings include:

• Married people are more likely to use the Sunday paper as their source for coupons (81 percent vs. 75 percent unmarried)

• Women are more likely than men to search for coupons on coupon and deal websites (67 percent vs. 56 percent men)

• The majority of Americans surveyed (82 percent) report using some form of plastic, whether debit or credit card, when shopping

• When shopping, 67 percent of respondents say they check their smart phone to see if there is a better price elsewhere

“Our society continues to be deal savvy,” says Tom Burgess, CEO of Boston-based Linkable Networks. “As we emerge from an unstable economy, I think we all learned the value of stretching the dollar as far as we can and one way to do that is to seek out coupons, promotions and deals. Our research shows that consumers are using multiple sources to simplify and streamline their shopping experience and save money along the way.”

Linkable Networks’ technology is helping to bridge the gap between traditional coupon clipping and modern day technology to enable deal seekers to save on every day goods with the use of digital coupons called “Linkables.”

Linkables are digital coupons, which eliminate the need for clipping and sorting paper coupons by providing paperless offers that can be “linked” directly to a consumers debit or credit card. Once consumers register their cards at MyLinkables.com, they can click on any available offer and link them to their card of choice. After a purchase is made with the registered debit or credit card, the savings are automatically credited to the card with the savings appearing directly on the cardholder’s monthly statement—no paper coupons necessary.

For more information, visit linkablenetworks.com. For the most current offers, visit mylinkables.com.

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