Jack Link’s, the No. 1 U.S. meat snack brand, is introducing the Squatch brand, a snack stick line geared toward teens and young adults.
“Squatch is the first brand Jack Link’s has tested directly with Millennial consumers,” said Jeff LeFever, VP of marketing at Jack Link’s. “With this unique, in-depth perspective and the new brand’s strong connection to Jack Link’s popular and award-winning ‘Messin’ With Sasquatch’ advertising campaign, we believe Squatch is poised to become a major competitor in the meat stick segment.”
Squatch sticks are available in 1-oz. packages and come in two flavors: Original and Hot. Squatch is now available at convenience stores and other retailers nationwide at a suggested retail price of $1.29.
Squatch in-store merchandising offers retailers a versatile array of display options, according to a news release. The brand’s product displays were produced to provide the most efficient use of store space and to engage and build excitement among consumers at the point of sale.
Viewing the new brand as one with potential for significant growth, Jack Link’s plans to expand Squatch product offerings and merchandising displays later this year.
“We couldn’t be more excited for consumers everywhere to start rockin’ the Squatch,” said LeFever. “The product’s premium quality sets it apart from other meat sticks on the market, while its intense, bold flavor hits the taste buds with an unexpected, spicy kick. Squatch is for the adventurous, daring snacker. It’s definitely a game changer when it comes to the meat stick segment.”
