Red Diamond Inc. is introducing a new product called Wright’s Mill, which will be sold in leading retailers across the country beginning this month. Available in 11.5-oz. and 21.5-oz. cans, the original blend coffee will be competitively priced, according to a company news release.
“Wright’s Mill conjures up images of a robust, hearty and earthy time. The original blend that is a decades-old flavor matches with a full-bodied taste that will be a welcome surprise at this competitive price,” said Dave Burke, EVP of retail distribution at Red Diamond. “Consumers will find that this new product lives up to the promise of its name. If you like other value-priced coffees like Maxwell House or Folgers, you’ll really enjoy Wright’s Mill.”
The Wright’s Mill packaging is nostalgic, designed with a burlap background and coffee stained effect.
“The delicious, medium roast coffee will appeal to our customers. On top of that, our full-bodied flavor allows them to use less of the coffee to brew a pot and share with friends,” said Burke. “When you couple that with the lower price point for Wright’s Mill, this is a product that can’t be beat. We guarantee it.”
Red Diamond is a Birmingham, Ala.-based, family-owned coffee, tea and foodservice company providing products to hotels, restaurants, offices and homes across the U.S.