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Waldo Hidden On Wrapper Of New Chocolate Bar

Waldo Wrapper

Last updated on May 2nd, 2013 at 11:22 am

Praim Group, the food licensing, marketing and distribution company, announced on Monday its agreement to create and distribute a line of all-natural chocolate bars featuring Where’s Waldo?®

The four limited-edition collectible designs feature two everyday and two holiday SKUs. The 3.5-oz. milk chocolate bars are kosher; MSRP is $1.99-$2.49.

The packaging features Where’s Waldo scenes including Land of Waldos and Cake Factory. Consumers can log onto www.PraimGroup.com to find the solutions.

“These designs are fun and interactive and children and adults will not only like the chocolate, but can play with the wrapper as well,” says Paul Pruett, CEO of Praim Group. “Where’s Waldo is the perfect complement to our product line, further positioning Praim Group as a one-stop shop for designer chocolate.”

“What better way to celebrate Waldo’s 25th anniversary than with chocolate?” says Karyn Schneider, VP of North American Licensing for DreamWorks Classics. “We are enormously pleased to partner with Praim Group, who has a proven record of expanding successful brands into the confections aisle.”

First published in 1987, Where’s Waldo has sold more than 58 million books worldwide. The series is published in more than 38 countries and has been translated into more than 30 languages.

Praim Group, established in 2006, is creator of ChoxCard™. With offices in Boston and Los Angeles, Praim Group represents such brands as SeapointFarms® Edamame Crunch, Bloomsberry & Co., The Andy Warhol Foundation, Pan Am®, Bosco®, KnockKnock® Anne Taintor®, Mary Phillips Designs®, Bubble Chocolate® and others. For more information, visit www.PraimGroup.com.

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