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New App Allows Homeland’s Customers To Pay With Smartphones

Homeland SwiftScan

Homeland Stores has launched its new iPhone and Android mobile applications, which allow customers to use their smartphones to pay for groceries.

Customers can download the Homeland SwiftScan app for free, sign up for mobile payments and start using their smartphones to grocery shop. Customers will be able to locate stores, see weekly specials, create shopping lists, receive exclusive discounts and pay at the checkout directly from their smartphones via a link to their checking account. The app currently works at all Edmond and Norman, Okla., locations, with additional stores coming on board soon.

Homeland mobile appAs an added introductory reward, customers who pay with their phones also will earn 20 cents per gallon off the price of gas at any participating Homeland or Shell Gas Station. Homeland customers will qualify for the discount each time they use their phone to pay for at least $25 worth of groceries in participating stores and provide their One Card at the time of purchase.

Developed in partnership with DoubleBeam—a mobile payments company based in Pasadena, Calif.—the app also will enhance Homeland Stores’ marketing abilities and customer experience, the grocer says. Customers will receive special offers based on purchase history and enjoy a quick two-step checkout process. Customers scan a QR code at the register and then select to pay with their smartphone once the cashier has finished scanning the items.

Darryl Fitzgerald, president and CEO of Homeland Stores, says, “Homeland Stores is committed to being at the forefront of fulfilling our customers’ needs. The mobile app will save our customers time and money each time they use the new Homeland app.”

Ted Tekippe, CEO of DoubleBeam, adds, “We are very proud to partner with Homeland and deliver such value to their customers. As more and more people use smartphones in their everyday lives, the opportunity to deliver savings and convenience in the grocery shopping experience has become a reality.”

 HAC Inc. is a regional supermarket company based in Oklahoma City and operates under several banners including Homeland, United, Country Mart, Super Save and Super Plaza.


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