The Alaska Seafood Marketing Institute (ASMI) has tapped Nordic skiing World Champion Kikkan Randall to help it promote the health and fitness benefits of Alaska seafood.
“Kikkan Randall is the perfect fit as an ambassador for Alaska Seafood,” says Mike Cerne, executive director of ASMI, a public-private partnership between the state of Alaska and the Alaska seafood industry to foster economic development. “She embodies fitness, health and exceptional Alaskan spirit. We couldn’t be more honored to partner with her.”
“Alaska seafood is the best in the world,” says Randall. “It’s the perfect fuel for my training, and I love that I don’t have to sacrifice flavor for fitness. Low in fat and high in protein and omega-3s, you just couldn’t ask for more.”
Randall was the first American woman on the World Cup podium and then went on to become the first American World Cup winner and the first American woman in the Olympic top 10. Hot off a World Championship-winning season, Randall will compete in her fourth Olympic games in Sochi, Russia, in February 2014. She’s a favorite to take home an Olympic medal.
Calling herself a “get-activist,” Randall serves as an ambassador with Fast and Female, an organization that seeks to empower girls through sports and fitness. She also participates in Healthy Futures, an Alaska program whose mission is to encourage Alaska youth to make daily physical activity a lifelong habit.
ASMI manages the Alaska Seafood family of brands in 21 countries in Europe, Asia and South America and also maintains a prominent marketing program in the U.S. It also works to raise the value of Alaska’s seafood product portfolio through partnerships with retail grocers, foodservice distributors, restaurant chains, foodservice operators, universities, culinary schools and the media.