Riteway Sales & Marketing is launching Riteway Fresh, a new fresh division that will serve the Southeast market. Don Bishop will serve as director of the new division.
“We are excited to take the Riteway know-how and approach into the fresh market,” said Jim Hall, president of Riteway. “We are also pleased that Don Bishop has joined our team of professionals to lead and develop our Riteway Fresh division.”
Bishop’s 30-year background with the Del Monte Corp. spanned all areas of perishable sales, from regional sales manager to director of national accounts to VP of the Eastern region.
“Don’s produce knowledge from the farm to the store to the table and his passion for sales make him the perfect person to lead Riteway Fresh,” Hall said. “We look forward to working with Don building another successful sales organization supporting our Southeast retailers.”
Bishop’s experience on the produce side made him the lead contender for the task, according to Riteway. After working in the Northeast and Canada, Bishop returned to Florida to work with a Tampa-based produce marketer. For the past two decades, he has been the president of Tampa-based Bishop Targeted Marketing Inc. He is a graduate of Florida State University.
“I am excited about combining my business with Riteway Sales & Marketing to form Riteway Fresh,” he said. “The combination offers our customers sales professionalism, outstanding support services in the form of a high-quality, professional retail sales force and the backing of one of the best grocery sales data resources in the industry. The newly formed Riteway Fresh combines to offer one of the most powerful fresh sales programs in the Southeast.”
Riteway was founded in 1981 and is headquartered in Lakeland, Fla., with additional divisional offices in Jacksonville and Miami, Fla., as well as Atlanta. Hall, assisted by the management team of Bobby McQueen and Mike Rowan, leads Riteway. The company covers the Southeastern U.S. markets, including Florida, Georgia, Alabama and Louisiana, and focuses on the perishable, non-perishable and non-food divisions of its customers.
In the feature photo at top is Don Bishop.