Aisle50, the innovative online technology platform that delivers deep grocery discounts on major and local brands to consumers, has teamed up with Raley’s, Bel Air and Nob Hill Foods to offer Aisle50’s exclusive offers to customers of that grocery chain’s 120 locations. The move gives Raley’s an even larger foothold in e-commerce, buttressing its revamped website with content, like grocery subscription offers from Aisle50, that give it an answer to the growing presences of Amazon and big-box retailers in grocery.
“Being a keystone in the Northern California market, one of the country’s most tech savvy, Raley’s is looking to find the best technology and partners to enhance our customers’ lives,” said Tom Hutchison, director of CRM marketing and analytics for Raley’s. “The content from Aisle50 and its direct tie into our rewards program will give Raley’s a unique offering within our markets for a set of consumers that demands it.”
With agreements already in place with Oklahoma City-based Homeland Stores, North Carolina-based Lowes Foods, Pennsylvania-based Shop ‘n Save and New York-based D’Agostino, the new agreement with Raley’s provides Aisle50’s technology platform and significant product discounts to more than nine million potential consumers in Northern California and Nevada.
“Our technology gives brands a way to convert consumers before they head to the store while also driving more trips and bigger baskets to our retailer partners,” said Christopher Steiner, co-founder of Aisle50. “We’re excited to get into California and in front of the great set of consumers that Raley’s serves. The Raley’s team is part of the vanguard in moving technology forward in this business.”