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Hass Avocado Board Unveils New Spanish-Language Mark, Website


The Hass Avocado Board (HAB) has rolled out Saborea Uno Hoy, its new Spanish-language mark and website to offer information to Hispanic consumers in the U.S. and encourage them to include fresh Hass avocados in their everyday meals. The new mark visually invites consumers to enjoy the avocado’s unique and satisfying flavor by including the words “aguacates frescos,” and highlights some of the Hass avocado’s nutritional benefits—”naturalmente grasas buenas + sin colesterol.” The board’s first Spanish website, www.SaboreaUnoHoy.com, features nutritional and research information, tips and a variety of recipes, all of which make it the new avocado information and recipe hub for Spanish-speaking health professionals and consumers.

HAB also enlisted renowned nutritionist Malena Perdomo as spokesperson of Saborea Uno Hoy in order to provide Hispanic consumers with expert advice and more ideas on how to use and enjoy fresh Hass Avocados. Malena developed original recipes for the whole family, like Chicken, Black Beans and Avocado Arepas with Avocado Dressing and Pear Baby Puree; and each recipe includes fresh Hass avocados.

“I’m delighted to be partnering with HAB in their effort to provide information to the Hispanic community in our own language. The recipes I developed truly celebrate the richness of, and the culture behind, the avocado,” says Perdomo. “For many Latinos—myself included—this rich ingredient reminds us of home, so it seemed only natural to create recipes that reflect our traditional foods.

“The taste of the avocado is one like no other, and for many Hispanics it’s a kitchen staple,” adds Perdomo. “However, avocados also contribute naturally good fats to one’s diet and are cholesterol free. One fifth of a medium avocado has 50 calories and contains nearly 20 vitamins, minerals and phytonutrients, making it a good choice to help meet nutrient needs. And avocados are not just to be enjoyed by adults. The avocado’s smooth, creamy consistency makes it one of the first fresh foods a baby can enjoy.”

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Donald E. Stephens Convention Center
Chicago, Illinois
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