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Dasani Sparkling Coming Soon

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Bottled water brand Dasani will soon roll out Dasani Sparkling Water Beverage: water with a hint of flavor, and bubbles.

Dasani Sparkling is unsweetened, has zero calories, is lightly carbonated and infused with natural flavors. It comes in four flavors: Lime, Lemon, Berry and Apple as well as an unflavored variety.

Dasani Sparkling is the latest innovation from the Dasani brand, complementing previous initiatives that include flavored Dasani Drops and PlantBottle packaging.

“Dasani drinkers are looking for ways to stay hydrated throughout the day. Now we’ll be able to offer them another fun, tasty, unsweetened option to ‘Drink Up,’” said Mary-Ann Somers, VP of water, tea and coffee for the Coca-Cola North America Group.

Somers recently joined the Partnership for a Healthier America to celebrate the launch of the Drink Up initiative. Dasani is supporting Drink Up to encourage people to drink more water.

Dasani Sparkling will begin appearing in retail outlets in December, with a national launch scheduled for February 2014. It will be available in a 12-fl. oz. 12-pack, 12 fl. oz. 24-variety pack for club, and in PET PlantBottle (made with up to 30 percent plant-based materials) in 20 fl. oz. and 1L bottles.

dasani.com

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