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LeBlanc’s Opens Eighth Store As It Introduces Frais Marche Concept

LeBlancs Frais Marche

Last updated on November 27th, 2013 at 02:15 pm

LeBlanc’s Food Stores opened its eighth south Louisiana location earlier this month, introducing local shoppers to its new Frais Marche concept—that’s French for “Fresh Market.” The new store is at the corner of Airline Highway and Duplessis Road and is the fourth Ascension Parish location for the local supermarket family.

LBFM overviewThe 55,000-s.f. location is the first store that LeBlanc’s has built from the ground up since the original store and it serves as the anchor for the Lagniappe Centre where several other retail operators will be opening in the near future.

“This location honors our past, particularly our grandfather L.C. LeBlanc and our father M. Paul LeBlanc, while embracing the future,” said Randy LeBlanc, co-owner of LeBlanc’s Food Stores alongside his brother Marcy. “When our grandfather, L.C. LeBlanc, opened LeBlanc’s in 1961 he strived for four things from his store—excellent customer service, quality products, competitive prices and large selection. LeBlanc’s Frais Marche is taking these original principles and making them even better.”

Added Marcy LeBlanc, “All five of our children have joined our family business. My three sons, Marcy LeBlancLBFM Floral Jr., Matthew LeBlanc and Lee LeBlanc, as well as Randy’s two daughters, Brooke LeBlanc Knight and Brittney LeBlanc Boyle. This store takes ideas from our family, customers, employees and vendors over the past 50 years and combines them into something we hope the Ascension community can be proud of.”

The Frais Marche concept sets this location apart from the others because more emphasis will be on many of the fresh food departments that consumers are drawn to these days while still offering the traditional supermarket variety that consumers need when they make that shopping trip, according to the company.

“It has all of the staples that customers expect to find in a supermarket, plus some lagniappe—or something extra—which you will find throughout our perishable departments,” said Marcy LeBlanc.

LBFM wineThat “something extra” includes fresh squeezed juices, fresh sushi, fresh salad and olive bars, fresh seafood delivered daily, Cajun specialty meats, gelato, fresh ground peanut butter, a barbecue carving station, more than 650 varieties of wine as well as a beignet and coffee bar.

LeBlanc’s Frais Marche will focus on customer service and has a concierge station to assist customers with special orders or events held in the store’s new classroom/event space. The store will offer various classes, such as cooking and wine/cheese pairings. In addition, customers may rent the event room for parties, meetings or special celebrations.

LeBlanc’s has hired more than 130 new employees for the new store, bringing the total number of local employees to about 800. LeBlanc’s Food Stores, with headquarters in Gonzales, currently operates eight full-service supermarkets.

The LeBlanc family
The LeBlanc family


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