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Argenta Market Launches Buy Local Campaign For Holiday Open House


Last updated on December 2nd, 2013 at 12:25 pm

Argenta Market, a full-service food store emphasizing Arkansas-grown and -made products, is keeping with its Arkansas theme for a holiday open house, to be held from 9 a.m.-1 p.m. Saturday, Dec. 14, at 521 Main St. in North Little Rock.

For the open house, the store has teamed up with local vendors to provide food samples, gift ideas and raffle prizes. Participating vendors include Ratchford Farms, MaryClareMacarons, Farnsworth Foods, WooHoo, The Boxer Chef, Raimondo Family Winery, Cupcakes on Kavanaugh and Le Pops. Entertainment, seating and free parking will be available.

Coinciding with the open house will be the Argenta Farmers Holiday Market at the corner of 6th and Main Street and Holly Trolley Day at the Trolley Barn at 7th and Main, both directly across from Argenta Market.

The open house is just one part of Argenta Market’s new emphasis on promoting Arkansas-made and -grown products.

“We are very excited about this event,” said Kerri Allison, GM of Argenta Market. “It is a wonderful time for people to meet with our local vendors, sample delicious food and explore all our fabulous, recently expanded Arkansas goodies.”

Other parts of the campaign have included direct mailings in partnership with some of the local vendors and in-store signage listing all of the local products by category as well as event-based promotions. One major initiative is the Arkansas Holiday gift baskets that the Argenta Market is offering in partnership with Raimondo Winery.

“Each year our customers tell us they appreciate being able to give holiday gift baskets filled with Arkansas-produced products and they love being able to find everything in one convenient location,” said Margie Raimondo, owner of Raimondo Winery. “Partnering with Argenta Market on this promotion allows us to ship and deliver our wine, extra virgin olive oils and balsamic vinegars with a wider range of Arkansas artisan products during this holiday season. We really appreciate Argenta Market’s support of local businesses.”

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