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Frieda’s ‘Power Of Purple’ On Trend For 2014


Frieda’s Specialty Produce is getting a boost for the “Power of Purple” movement as the global authority on color, Pantone, announces “Radiant Orchid” as the Color of the Year for 2014.

According to Pantone, a provider of professional color standards for the design industries, “an enchanting harmony of fuchsia, purple and pink undertones, Radiant Orchid inspires confidence and emanates great joy, love and health. It is a captivating purple, one that draws you in with its beguiling charm.” Each year, Pantone polls designers around the world and watches the trends in fashion, graphic design, industrial design, manufacturing, retail and even entertainment to pick the “it” color for the year.

“Purple pigments in fruits and vegetables pack antioxidants and are visually exciting. No wonder it’s the color of health and joy,” said Karen Caplan, president and CEO of Frieda’s. “It is fascinating that Pantone picked Radiant Orchid for 2014. More than ever, shoppers will be looking to add more purple to their wardrobes and onto their plates. Frieda’s is here to help retailers answer that demand.”

Purple produce is eye-catching in the produce department, according to Frieda’s, and the Los Alamitos, Calif.-based company encourages produce merchandisers to take advantage of the Color of the Year announcement by creating an exciting and attractive display that will encourage shoppers to buy healthy purple produce.

Frieda’s suggests purple destination displays include the following items: Stokes Purple Sweet Potato, Purple Kale, Purple Kohlrabi, Baby Purple Potato, Purple Cauliflower, Chinese Eggplants, Passion Fruit and Mangosteen.


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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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