Beverages Marketing National

Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes

Good Earth tea and E. Falkner team up

Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions.

Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with the chef.

A leader in the culinary community, this is the first time Falkner is producing a recipe series for a tea brand. Falkner says she was drawn to Good Earth’s bold flavors and whimsical names, which mirror her tendency to deconstruct traditional recipes and give them a twist using different ingredients, flavors and fusions. The result: new and original dishes like “Starry Chai Chicken” and “Sweet & Spicy Bread Pudding” that blend the Good Earth tea and bring out flavors in each bite taken. The six recipes will be released as both video demos and printable digital recipe cards throughout January and February exclusively on Good Earth’s Facebook, Pinterest and YouTube channels.

“I remember drinking Good Earth Tea growing up and loving the bold flavors,” said Falkner. “I also love that Good Earth is not afraid of daring, unexpected flavors—it’s the same approach that I take toward my cooking and my life, so it was a perfect fit for me to create these original dishes using their unique fusions. The brand gave me a blank canvas and really let me take my creativity and run with it to create recipes that are authentic to both the Good Earth brand and me. It’s a fantastic melding of both of us.”

To bring the partnership to the next level, Good Earth’s Facebook fans can enter the “Taste the Tea Untamed Sweepstakes” for a chance to win a trip for two to L.A. and a behind-the-scenes look at how Falkner works in the kitchen and learn tips and tricks from one of the country’s most recognizable culinary leaders.

“Many of my best memories involve moments with friends and family that have taken place around the table,” said Falkner. “I’m thrilled to be able to share that passion with others through this partnership with Good Earth and I look forward to helping someone else create a special memory in the kitchen.”

“At Good Earth, we believe tea is as much about the adventure as it is about the flavor, so we want people to be able to experience our teas in many different ways,” said Anna Corini, marketing executive at Good Earth. “From incorporating our fusions in unique new recipes to providing a once-in-a-lifetime experience with a famous chef, we’re excited to deliver ‘Tea Untamed’ to our fans in so many ways.”

The “Taste the Tea Untamed” sweepstakes began Jan. 6 and will run for six weeks via the brand’s Facebook page.

About the author

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Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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