The Arteaga-Niepmann family, owners of La Huerta in Aguascalientes, Mexico, has established La Huerta USA, a sales and marketing company with offices in The Woodlands, Texas, and Irvine, Calif. The firm will be responsible for managing sales, marketing and the La Huerta brand, which features a variety of all-natural fresh and frozen vegetables, as well as specialty products in both the U.S. and Canadian markets. La Huerta USA will work in concert with Little Farm Frozen Foods, a wholly owned subsidiary based in Brownsville, which currently manages inbound shipments and private label product distribution primarily to large discount retailers in the U.S. and Canada.
The creation of La Huerta USA streamlines the management of La Huerta’s brand and its sales efforts in the U.S. and Canada.
“My family is excited to take this step in growing our 57-year-old company throughout North America. The creation of La Huerta USA allows food retailers to deal directly with our company without the added layer of brokerage representation,” said Jose Arteaga-Niepmann, La Huerta’s CEO.
Joining La Huerta in the ownership of La Huerta USA are Mayhew & Associates, Organic Foods International and Go Think!
La Huerta is an award-winning vegetable and specialty foods company that, in addition to growing all natural, pesticide-free vegetables at its family farm, produces a variety of fresh vegetables and value-added food products.
