Pear Bureau Northwest is rolling out a new display contest that is open to retailers of all sizes in the U.S. and Canada in February and March.
The “Pear Up with USA Pears” Display Contest invites retailers to build an eye-catching display that features Green Anjou, Red Anjou and Bosc pears at minimum, and inclusion of other varieties of USA Pears is encouraged. To qualify for the contest, the display should be maintained for at least one week during the February-March timeframe.
To take advantage of the bounty of extra large size USA Pears that are available this season, this contest offers bonus points for retailers whose display includes jumbo pears size 70 and larger.
“With pears having a high rate of impulse purchase, good displays are key to the success of the pear category for retailers,” said Kevin Moffitt, president and CEO of Pear Bureau Northwest. “This contest is designed to reward and recognize retailers of all sizes for their creative pear displays that are so effective in boosting pear sales.”
Entrants are asked to submit an entry form with at least one photo of their display by the April 15 deadline. Entries will be judged on a 100-point scale for appearance, creativity and educational impact. Ten bonus points will be added to entries that include any jumbo size pears.
As recognition for participating, all who enter a complete and eligible entry will receive a gift card for Amazon.com valued at $20.
Thirteen winners in each of the following three store categories will be selected, for a total of 39 winners: 1-5 cash registers, 6-9 cash registers and 10 or more cash registers
This categorization allows stores of all sizes to participate and compete for top prizes, with a total prize value of $11,250.
Winners in each store category will receive:
• 1st place: $1,000
• 2nd place: $750
• 3rd place: $500
• 10 honorable mentions: $150 each
A “Pear Up with USA Pears POS Pack” is available to retailers for use in their displays. It includes several 7″x11″ point of sale cards, recipe tear-off pads and brochures for distribution to shoppers. Retailers can call the Pear Bureau at 503-652-9720 or fill out an online form at www.usapears.org/displaycontest.aspx to request a free POS Pack. Use of some or all of the materials in the POS Pack is optional for participating in the contest.
1 Comment