The Better Bean Co., the pioneer of refrigerated “rethought” beans, has become a Certified Benefit Corporation (B Corp). The designation is awarded to companies that use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency and accountability.
“From the beginning, we were committed to using the highest quality natural and organic non-GMO ingredients sourced within our region,” said Better Bean Co. founder Keith Kullberg. “We create win-win relationships with our employees, vendors and customers and offer them a level of transparency that speaks to our common goal of creating social change and producing a tasty and healthy product.”
The Better Bean Co. co-owners Keith and Hannah Kullberg say they started their company with the purpose of inspiring people to rethink beans. Better Beans are vegan, gluten-free and Non-GMO Project Verified; they feature regionally grown organic and Food Alliance-Certified beans. The all-natural ingredients are slow cooked by hand, sautéed for rich flavor and packaged to seal in the fresh flavors.
Sustainable ‘one-seal’ technology
Portland, Ore.-based Better Bean Co.’s packaging uses “one-seal” technology for its resource conservation. This system integrates the typical extra layer of plastic into the lid and represents a 30 percent reduction in carbon footprint. The lid is firmly sealed into place with heat and pressure, creating a food-safety barrier that peels off easily. The container also is BPA-free and fully recyclable.
“We strive to educate our consumers and employees on social and health issues so they can join Better Bean in making conscious decisions that will affect our wider community,” said co-owner Hannah Kullberg. “We are proud to be a member of the growing community of businesses committed to conscientious and sustainable growth.”
Better Bean varieties include Rethought Red Beans, Uncanny Refried Black Beans, Cuban Black Beans, Wholly Chipotle Bean Dip and Three Sisters Chili. Each variety is available in a 14-oz. re-sealable deli tub and retails for $3.79-$3.99 MSRP. Better Beans can be found at select grocers throughout the country, including Whole Foods Market, New Seasons, Wegmans and more.
