Logic Technology, makers of premium electronic cigarettes, has released the the results of the latest unit share report from Nielsen’s C-Track Database and Wells Fargo Securities LLC, indicating Logic has claimed the No. 2 spot for dollar share in convenience stores nationwide, and strengthened its No. 2 position for electronic cigarettes in unit share.
Logic now commands 20.3 percent of dollar share in the category, up from 18.5 percent since the last report. In addition, Logic has maintained the No. 2 position for unit share, increasing to 22.6 percent of the category, demonstrating the continued success of the Logic product line. Additionally, the report shows that the top three brands, including Logic, amount to 75 percent of the category as a whole.
“We are thrilled that adult consumers continue to recognize the high quality of our products and, through tremendous work with our trade partners, we are proud to announce that Logic is now No. 2 in both dollar and unit share,” said Miguel Martin, president of Logic Technology. “As evidenced by the latest Nielsen rankings, Logic’s continued month-over-month growth demonstrates adult smokers are increasingly choosing Logic.”
Adult consumers and Logic’s trade partners can expect continued innovation and growth as Logic expands its products and geographic distribution, according to the Pompano Beach, Fla.-based company. Logic e-cigarettes are available in disposable and rechargeable versions and available at convenience stores nationwide.
