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Hy-Vee Introduces Responsible Choice Seafood Program

Hy-Vee National Family Meals Month

Starting today, Hy-Vee shoppers will see blue and green Responsible Choice logos on select products in the seafood case. The Responsible Choice education program is part of Hy-Vee’s Seafood Procurement Policy that provides customers high-quality seafood acquired through responsible methods and in accordance with the highest environmental standards in the food industry.

“The Responsible Choice logo serves as a seal of approval that more and more of our seafood is responsibly harvested or raised, minimizing damage to the environment and other sea life,” said Hy-Vee’s Nate Stewart, VP of perishables. “Responsible Choice assures our customers that their seafood is of the highest quality and that Hy-Vee is committed to the global environment.”

Hy-Vee says it offers a diverse seafood selection to its Midwest customers and is dedicated to maintaining these high standards as the company implements the expanded seafood policy. To protect marine resources and ensure future seafood supplies, Hy-Vee says it has committed to sell responsibly sourced fresh and frozen seafood that is rated Green or Yellow by the Monterey Bay Aquarium’s Seafood Watch program, certified to an environmental standard equivalent to these ratings, or is sourced from credible, time-bound improvement processes by the end of 2015.

Hy-Vee’s Responsible Seafood Commitment and its comprehensive Procurement Policy were developed in partnership with FishWise—a nonprofit organization focused on supporting sustainability through environmentally responsible business practices.

West Des Moines, Iowa-based Hy-Vee operates 235 stores across eight midwestern states.

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