H-E-B is introducing H-E-B Organics, the company’s own line of organic products offered at everyday low prices.
This month’s introduction of H-E-B Organics will significantly increase the availability and affordability of organic products in Texas, according to the grocer. The new line will focus on everyday pantry staples like canned tomatoes and vegetables, cereal, crackers, fruit and specialty spreads, coffee, salad dressing and potato and tortilla chips. Additionally, the launch will include items throughout the produce and market departments, such as salads, carrots, cheese and various beef products.
All H-E-B Organics products are USDA certified organic, which prohibits the use of GMOs. Organics are grown using only USDA organic-compliant fertilizers and pesticides suitable for use of sustainable soil management methods. Items do not contain any artificial colors or artificial flavors. For meat and dairy products, the H-E-B Organics label means the animals were raised on organic feed with no added growth hormones, and the products were processed in a USDA-certified organic facility.
“As the No. 1 food provider in Texas, it is H-E-B’s goal to give our customers the best food choices at the lowest possible prices, and that includes organics,” said Martin Otto, H-E-B chief merchant. “As a company, we strive for sustainability in our offerings and business practices, and we know our customers are thinking the same way. Demand for organic products has risen steadily over the past few years, yet many organics remain out of reach for customers on a budget. That’s why we are so excited to introduce our customers to H-E-B Organics, giving Texas families an affordable way to go organic.”
H-E-B already has introduced hundreds of organic items under its new label, available at stores throughout Texas and Mexico. The H-E-B Organics line of products also will feature numerous items suited for children that are both affordable and convenient, including: string cheese, fruit cups, juice boxes, apple sauce, pretzels and a variety of lunch meats. H-E-B says it plans to evolve this brand into the largest assortment of organics in the state.