Brookshire Grocery Co. (BGC) has donated more than $80,000 to charity from funds raised through its inaugural Fresh 15 road race, held at its new concept store, Fresh by Brookshire’s, in Tyler, Texas.
The race was held March 1 and featured a 15k, 5k and kids’ 1k, along with post-race entertainment and food. BGC partnered with New Orleans-based Premier Event Management to organize the event, which drew more than 2,800 runners from across Texas and the U.S.
“Our goal was to host an event like nothing the community had seen before, promote health and wellness and support two great causes—the Bethesda Health Clinic of Tyler and the American Heart Association,” said Trent Brookshire, SVP and division manager. “One hundred percent of race proceeds were split equally between our two charities, allowing us to give back $41,225 to each organization.”
The company selected both a local and national charity as its beneficiaries. The local charity, Bethesda Health Clinic, provides medical and dental care to the working uninsured of East Texas. American Heart Association, the national charity, works to prevent heart disease and raise awareness of the risks associated with heart disease and stroke.
The 15k boasted an $11,000 purse and had 14 elite runners participate, including Enoch Nadler, a Dallas native who has qualified for the 2016 Olympic Marathon Trials in Los Angeles. Nadler took home first place with a finish time of 48 minutes. Dawn Grunnagle, a Nike Pro and Gatorade Endurance runner, also from Dallas, took home the women’s overall title.
“We had a tremendous turnout and were very excited to see the community come out and participate in an event that benefits others and encourages health and wellness,” said BGC President and CEO Rick Rayford. “We would like to thank the city of Tyler, our great sponsors and our race staff for all their efforts in helping us create an unforgettable first-year race.”
The company already has started making plans for the next race, set for March 7, 2015.
Brookshire Grocery Co. operates 152 stores in three states—Texas, Louisiana and Arkansas—with three distribution centers and seven manufacturing facilities.
In the feature photo at top: Trent Brookshire, center, with representatives from each benefiting charity.