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Traditional Baking Promotes Tuthill To Assistant GM


Traditional Baking Inc. has appointed David Tuthill to assistant GM.

Traditional Baking is a contract bakery producing two million cookies daily at its 60,000-s.f. SQF-certified facility in Bloomington, Calif. It also operates a 100,000-s.f. facility of warehousing and distribution space in Redlands, Calif.

Tuthill has worked for Traditional Baking for the past three years as director of sales and marketing and has more than 25 years of consumer packaged goods experience. He has implemented new programs, entered into new markets, redesigned the packaging for the entire portfolio and re-branded all products under the Baker’s Batch label.

In his new position Tuthill will report to CEO Kathy Voortman and oversee all aspects of the contract bakery process, including cookie manufacturing, production and sales.

“I am very proud of the contribution David has brought to our team and he has shown the entrepreneurial spirit, dedication to continuous improvement and has the necessary people skills it takes to succeed in our highly competitive category,” Voortman said. “With this change, we are well positioned for continued strong growth.”

Voortman moved to California in the 1980s with three brothers to launch a West Coast division of Voortman Cookies, the Canadian company her father and uncle started together in 1951.

Twenty-five years later the West Coast operation is an independent cookie manufacturer with more than 35 different cookie varieties. Traditional Baking specializes in seasonal cookies sold to grocery stores, drug stores and mass merchants nationwide. Some cookies are manufactured for outside customers for use in institutional foodservice programs, in-store bakeries and other channels.

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