Klondike ice cream bars have met candy bars to create Klondike Kandy Bars. The product combines the signature thick, chocolatey shell and creamy ice cream of a Klondike bar with candy bar “deliciousness,” according to Klondike.
Available nationwide, Klondike Kandy Bars are offered in three varieties:
• Klondike Kandy Bars: Caramel & Peanuts features vanilla ice cream topped with caramel in a milk chocolate flavored coating with crunchy peanuts.
• Klondike Kandy Bars: Fudge Krunch features chocolate ice cream topped with chocolate fudge in a milk chocolate flavored coating with rice crispy pieces.
• Klondike Kandy Bars: Cookies & Cream features vanilla ice cream with dark chocolate cookie crunch topped with chocolate fudge. It is covered in a white chocolate flavored coating with dark chocolate cookie crunch.
“Klondike Kandy Bars combine the iconic taste of Klondike bars with the rich flavor and crunchy bites of candy bars. They are sure to be the most irresistible new ice cream treats this summer,” said Alfie Vivian, VP of refreshments at Unilever North America.
To support the launch, “The Best Ice Cream Bar Ever Conceived!” campaign tells the story of how Klondike Kandy Bars came to be, starting with the moment “when Candy Bar meets Klondike Bar,” according to Klondike.
The new TV and digital spots, created by The VIA Agency, feature playful banter between a husband and wife about how Klondike Kandy Bars are “made.” The husband’s imagination runs wild with a story about the romantic encounters of an animated Klondike Bar and an animated Candy Bar.
In addition to the new spots, Klondike is partnering with CollegeHumor to create and produce a comedic video series expanding on the story of Candy Bar and Klondike Bar’s relationship—from their lives as a couple to becoming parents.
WAS RATHER UPSET PURCHASED A PK OF 4 (FOR MY 4 KIDS) OPENED THE PKG TO OUR SURPRISE THERE WAS ONLY 3 BARS IN A 4 PK.~~~CAN YOU SEE THE KIDS NOW $ KIDS & 3 KANDY BARS~~~~~~VERY UPSET KIDS~~~