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Polaner All Fruit Relaunches As Non-GMO Project Verified

Polaner Strawberry

Polaner All Fruit is relaunching as Non-GMO Project Verified. As always, Polaner All Fruit is gluten free, contains no high fructose corn syrup and is sweetened with only fruit and fruit juice.

Polaner StrawberryTo celebrate the non-GMO verification, Polaner All Fruit say it’s reviving its “Don’t Dare Call it Jelly!” campaign with an interactive digital program encouraging consumers to submit and vote for their favorite commercial. Videos can be submitted later this year through Zooppa, a global social network for creative talent with more than 235,000 members.

The newly-minted Non-GMO Project Verified line of Polaner All Fruit features 11 varieties of spreadable fruit, including Strawberry, Apricot, Blueberry, Cherry, Grape, Peach, Orange, Raspberry, Seedless Raspberry, Seedless Blackberry and Seedless Strawberry. Each jar boasts a new look featuring the Non-GMO Project Verified seal of approval.

“Consumers are becoming increasingly selective in the products they buy and feed their families, which is why we are excited to announce that the Polaner All Fruit line now meets the strict standards of the Non-GMO Project’s Product Verification Program, without compromising our delicious fruit flavor,” said Sandra Paige, brand manager for B&G Foods. “By bringing the brand back to its roots with Non-GMO Project Verified ingredients, consumers can feel confident in choosing Polaner All Fruit as a trusted family favorite fruit spread.”

Polaner All Fruit is available in 10-oz. and 15.25-oz. jars at grocery stores nationwide; SRP $2.49 and $3.49.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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