The U.S. Farmers & Ranchers Alliance (USFRA) says its next “Food Dialogues: Chicago. Integrity in Food Marketing” event will be held at the InterContinental Hotel from 9:30-11 a.m. (CT) June 10. As consumers ask more questions about how their food is grown and raised, food companies are increasingly telling the story behind their food from start to finish—how it is raised or grown, how it is made in the plant or kitchen to how it is packaged, according to USFRA.
The group reports that its research indicates that nearly 60 percent of people feel it’s extremely important for grocery stores and restaurants to provide information about the way the food they sell is grown and raised. The Food Dialogues event will explore how food professionals—from farmers to food manufacturers, retailers and marketers to foodservice executives—can share information on these complex food production issues while not confusing, misrepresenting or alarming consumers.
Additionally, food and marketing experts will share their experiences and learnings during the discussion, with the goal of engaging companies that utilize unique marketing activities, such as video campaigns, to tell their food-production stories.
“People are looking for more information about their food than ever before and it’s incumbent on every member of the food industry to be transparent on how food is grown, raised and made,” said Nancy Kavazanjian, USFRA vice chairperson. “Our goal is for a wide variety of food companies to help us to explore how food is marketed.”
The Food Dialogues moderator and panel will be announced in the coming weeks. After the morning session, a closed afternoon session will follow for food professionals only, featuring a more in-depth look at this topic. To sign up for updates and more information as it becomes available, visit the Food Dialogues: Chicago section on FoodDialogues.com. The panel will stream live online.
“USFRA succeeds in bringing communities together to have important conversations about how food is grown and raised and marketed in the U.S. today, whether they’re easy conversations or not,” said Randy Krotz, CEO of USFRA. “The Food Dialogues: Chicago. Integrity in Food Marketing will be an important discussion for consumers and the entire food chain.”