Bellisio Foods, a leading frozen foods manufacturer, is introducing new flavors to the frozen food category through its partnership with Chili’s Grill & Bar—launching a new line of licensed frozen meals under the Chili’s brand name. These Chili’s-inspired, southwestern-style dishes, available at major retailers this summer, offer a variety of meal options, according to Bellisio.
Bellisio Foods’ R&D division and Chili’s culinary team in Dallas, Texas, partnered to develop the flavor profiles for Chili’s frozen foods. The new line launches in June with single-serve entrées and multi-serve meals at major retailers nationwide, including Walmart, Kroger, Safeway, Food Lion, H-E-B, Meijer, Giant Eagle, Schnucks and more.
“Growth in the frozen food category has been sluggish, with little innovation that’s attracting new customers,” said Mark Toth, VP of marketing for the new Chili’s licensed line at Bellisio Foods. “We’re excited to introduce our Chili’s licensed frozen food products into the retail channel, and leverage the powerful brand equity of Chili’s with both our retail partners and consumers who are looking for bold flavors.
“Our research indicates consumers are craving something new in their frozen food choices,” added Toth. “As a leading casual dining restaurant chain with a distinguished flavor profile, Chili’s menu items are familiar to consumers. Now, they can enjoy delicious meals inspired by the brand’s bold, southwestern flavors on those occasions when they choose to eat at home.”
The Chili’s line of new food products features Chili’s-inspired dishes such as Pepper Jack Mac ‘N’ Cheese, Chicken Fajita Rice Bowl and Cajun-Style Chicken Alfredo in bright, bold packaging with the familiar Chili’s logo. Eight different Chili’s single-serve entrées (net wt. 10 oz.) will be available at suggested retail prices of $2.79-$3.49, with five different multi-serve meals (net wt. 22 oz.) available at suggested retail prices of $6.99-$7.99 each.
Single-serve entrées include: Bacon Mac ‘N’ Cheese, Cajun-Style Chicken Alfredo, Cheesy Chicken Pasta Florentine, Chicken Bacon Ranch, Chicken Fajita Rice Bowl, Island Chicken & Rice, Mango Chicken with Rice and Pepper Jack Mac ‘N’ Cheese. Multi-serve meals include: Bacon Mac ‘N’ Cheese, Chicken Bacon Ranch, Chicken Fajita Rice, Nacho Potatoes with Beef & Bacon and Seasoned Chicken Bites with Honey Chipotle Sauce.
