“Kathy,” a new variety of a Gerbera grown by florist Holland B.V., was named for Kathy Hession, VP of bakery and floral of Roundy’s Supermarkets, for her contributions to the floral industry, at the 27th edition of the International Floriculture Expo in New Orleans, the industry’s leading floriculture trade event.
Michael Schrader, floral director of Schnucks Markets, and Cindy Hanauer, founder/CEO of Grand Central Floral and 2012 flower naming recipient, announced the honor, lauding Hession for her contributions to the floral industry.
“This year’s nominee (Kathy) has been involved in every aspect of the floral industry, being an active contributor and supporter throughout her entire career. There is not one supplier, grower, farm or retailer she worked with or for that doesn’t have a story about how she helped them improve and grow their business,” said Hanauer when announcing this year’s honoree. “A Gerbera has amazing versatility and flexibility—it can be a beautiful standalone flower or a part of a stunning bouquet. This amazing, vibrant red Gerbera represents Kathy Hession perfectly. With the same versatility and strength of a Gerbera, Kathy continues to pioneer, inspire and grow the floral industry today.”
Florist Holland B.V., the Gerbera breeding and propagation company for the Netherlands and member of the Royal Hilverda Group, has registered this new Gerbera name at the Foundation Floricode.