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Inventure Foods Introduces Vitamin-Enhanced Rader Brand Frozen Fruit

Rader Farms Fruit PLUS Vitamins is the first fortified whole frozen fruit product to boost nutritional values of whole strawberries, blueberries and blackberries with five additional vitamins, including B1, B6, D, E and K.

Inventure Foods has introduced Rader Farms Fruit PLUS Vitamins, the first-ever fortified whole frozen fruit product. Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found within whole strawberries, blueberries and blackberries and boosts the nutrition level with five additional vitamins, including B1, B6, D, E and K.

Available in Strawberries & Blueberries and Mixed Berry Blend (featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins line is currently available in grocery store freezers in select markets with a suggested retail price of $7.99 per 21-oz. package.

While a one-cup serving of traditional mixed strawberries and blueberries may provide 65 percent of the daily recommended value (DV) of Vitamin C and 2 percent DV of Vitamin A, a single one-cup serving of Fruit PLUS Vitamins offers 125 percent of DV of Vitamin A; 145 percent of DV of Vitamin B1; 145 percent of DV of Vitamin B6; 250 percent DV of Vitamin C; 175 percent of DV of Vitamin D; 105 percent of DV of Vitamin E; and 50 percent of DV of Vitamin K.

The additional nutrients are extracted naturally from a blend that includes cranberries, orange, shitake mushrooms, pomegranates and other fruits that are topically applied to the berries. The process boosts nutritional value without altering the appearance or taste of the naturally sweet fruit that Rader Farms is known for.

“Frozen berries are a staple in most households because they offer the perfect combination of great taste, convenience and nutrition all at once,” said Dan Hammer, SVP and GM of the frozen division at Inventure Foods. “Strawberries, blueberries and blackberries, in particular, provide a healthy dose of fiber, potassium and vitamin C. However, Fruit PLUS Vitamins boosts the nutritional value to a whole new level, without altering taste. It’s a product that may revolutionize homemade smoothies and fresh fruit snacking, and we’re excited to introduce it to consumers this summer.”

Strawberries & Blueberries and Mixed Berry Blend store conveniently in freezers and are have 80 calories or less per serving. In addition, they are certified Kosher and gluten-free.

Rader Farms is a division of Inventure Foods and has operated in the Pacific Northwest since 1941. The company’s offerings include frozen blueberries, raspberries and berry blends, as well as organic fruits.

Phoenix-based Inventure Foods has manufacturing facilities in Arizona, Indiana, Washington, Oregon and Georgia and markets and manufactures specialty food brands in better-for-you and indulgent categories under a variety of company owned and licensed brand names, including Boulder Canyon Foods, Jamba, Seattle’s Best Coffee, Rader Farms, TGI Fridays, Nathan’s Famous, Vidalia Brands, Poore Brothers, Tato Skins, Willamette Valley Fruit Co., Fresh Frozen and Bob’s Texas Style.

For more information, visit inventurefoods.com.

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