The Fresh Market will expand its presence in Tennessee on Wednesday with a new store in Memphis, marking the company’s eighth store in the state.
At its newest location at 2145 Union Ave., in the Midtown area of Memphis, the North Carolina-based specialty grocer says its full-service philosophy will incorporate unparalleled product selection and expert customer service in an inviting atmosphere.
“We are excited to open our new store in Memphis and to expand our reach in Tennessee,” says Craig Carlock, the company’s president and CEO. “We look forward to introducing The Fresh Market’s concept of quality perishables, excellent customer service and a unique atmosphere to an expanded customer base, and we look forward to offering neighboring communities a rewarding new food shopping experience.”
Doors will open at 8 a.m. Wednesday, and grand opening activities will include chef demonstrations, food sampling throughout the store and drawings for The Fresh Market gift cards. A sample-sized bag of the company’s gourmet coffee and a reusable shopping bag will be free to the first 1,000 customers.
The Fresh Market says its new store will house more than 23,400 s.f. of culinary delights, including a bakery that produces 30 freshly baked breads and 14 different pie varieties daily, a full-service meat counter with freshly ground beef, a wide selection of ready-to-serve entrées, fresh seafood delivered to the store several times per week and more than 200 imported and domestic cheeses, as well as a bountiful produce department with more than 400 items and a large organic selection.
“The Fresh Market’s inviting atmosphere is reminiscent of European markets,” says Carlock. “Our customers enjoy shopping in an environment that appeals to all the senses. The smell of freshly brewed coffee and bread right out of the oven, the sound of classical music, soft lighting with antique décor in an intimate setting, and the ability to select and taste fresh, high-quality products all work together to create surroundings where customers are encouraged to experience the food.”
The new store brings approximately 90 new jobs to the area, most of which are being filled locally. The new store also will partner with Mid-South Food Bank by providing regular donations of food. Additionally, the store will feature a growing number of local and regional products from area growers and producers.
