Blue Bell has put its own spin on the old-fashioned chocolate malt with its new Malt Shoppe Ice Cream, a chocolate malt ice cream loaded with milk chocolate-covered malted milk balls.
“There was a time when the whole family hopped in the car and went out for burgers, fries and malts,” said Paul Kruse, Blue Bell CEO and president. “And that was a big treat for everyone. You can still find a few old-fashioned malt shops or soda fountains but they are not as common today. We created our Malt Shoppe Ice Cream to capture the unique flavor of a malted milkshake. For an extra kick we’ve mixed in crunchy, chocolate-coated malted milk balls.”
The malted milkshake was invented in the 1920s by Ivar “Pop” Coulson, an employee at a Chicago Walgreens soda fountain. He had the idea to add ice cream to his already popular malted milk drink. The tasty frozen treat became an instant hit.
Nearly a century later, many people still wonder what separates a malt from a shake. The answer is simple. A milkshake recipe in its basic form includes ice cream and milk and if you add malted milk powder it becomes a malted milkshake.
Blue Bell’s Malt Shoppe Ice Cream debuts in stores this month in the pint and half-gallon sizes.