This October, Pink Ribbon Produce will continue its partnership with big names in the grocery industry to support the fight against breast cancer during Breast Cancer Awareness Month.
Harris Teeter, Meijer and Price Chopper have once again joined together to support the National Breast Cancer Foundation (NBCF) by welcoming customers to take the Fresh Plate Challenge. Customers are encouraged to fill half of their plate with fruits and vegetables in order to lower their risk of cancer.
The prevention campaign is designed to help spread awareness and support for NBCF and Pink Ribbon Produce, which promotes the consumption of fresh fruits and vegetables to reduce the risk of many non-communicable diseases (NCDs) with a focus on breast cancer.
Since 2006, Harris Teeter’s produce partners have raised almost $190,000 by partnering with Pink Ribbon Produce, helping to support important programs funded by the National Breast Cancer Foundation. Produce partners and their products this year include Apio Eat Smart Fresh Cut Vegetables, Country Fresh fresh cut fruit, Dole Pineapple Fruit Co. pineapple, Earthbound Farm packaged organic salad, Fresh Express packaged salad, Gurda Gardens onions, Naturally Fresh dressing, Natures Way/Farmer’s Market potatoes, Sunlight International Sales grapes and Wholly Guacamole guacamole.
This is Meijer’s eighth year participating in Pink ribbon Produce. Its partners and their products include Avocados from Mexico avocados, Bolthouse Farms Strawberry Banana Smoothie, DNE World Fruit citrus, Dole packaged salad Highline Mushrooms mushrooms, Litehouse dressing and dips, NewStar bagged spinach, Paramount Citrus citrus, Pero Family Farms roasted mini sweet peppers, Southern Specialties French beans and asparagus and Sunset/Mastronardi Campari tomatoes.
For the seventh year, Schenectady, N.Y.-based Price Chopper Supermarkets will be part of the pink ribbon campaign.
“The Price Chopper team is excited to be able to continue support for Pink Ribbon Produce’s efforts,” said Mona Golub, VP of public relations and consumer services for Price Chopper Supermarkets. “The Fresh Plate Challenge allows our customers to support the fight against breast cancer while making a difference in their own health and lifestyle.”
With the use of social media, Pink Ribbon Produce encourages consumers to “Take the Fresh Plate Challenge” and fill half of their plate with fresh fruits and vegetables. A free Fresh Plate Challenge Guide is available at www.pinkribbonproduce.org.
“We are proud to support the National Breast Cancer Foundation as we enter our ninth year with Pink Ribbon Produce, and our second year encouraging the Fresh Plate Challenge,” said Debbie Augustine, CEO of AugustineIdeas. “This is a challenge that makes it easy for everyone to get involved in and benefit from no matter who you are.”
The Fresh Plate Challenge campaign utilizes the Pink Ribbon Produce website and social media channels to encourage and educate consumers to live healthier lifestyles while promoting awareness and support for breast cancer. The campaign will feature an Instagram photo contest and other interactive activities using hashtags #donateNBCF, #freshplate and #pinkribbon. Contest winners will receive a retailer gift card and a donation to NBCF in their name.
Pink Ribbon Produce provides shoppers with an easy way to give back to their communities and support efforts to find cures for breast cancer. By bringing together more than 500 Harris Teeter, Meijer and Price Chopper stores and their produce vendors, Pink Ribbon Produce has been able to raise more than $409,000 for breast cancer since 2006. Stores direct shoppers to the participating produce suppliers with a Pink Ribbon Produce program icon on posters and point-of-sale signs next to the product. Donations made by the produce partners support NBCF and goes back into the community by providing mammograms and educational programs to help save the lives of thousands of uninsured women.