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New Research From IDDBA Studies Evolving Shopper

The International Dairy∙Deli∙Bakery Association (IDDBA) has released a new original research study entitled Engaging the Evolving Shopper: Serving the New American Appetite.

The study, compiled by The Hartman Group, showcases the evolving U.S. shopper of fresh perimeter categories—dairy, deli, bakery, prepared foods, specialty cheese and specialty meats—through the lens of Millennials, modern eating, health & wellness and digital engagement.

This study provides insights and implications around:

  • How Millennials are shaping food trends, particularly in fresh perimeter categories.
  • How new demands of modern life are changing eating culture, enabling meals and snacks to happen anytime and anywhere, and shaping how shoppers think about the fresh perimeter.
  • How Health & Wellness trends have redefined how shoppers see the role of food in their lives.
  • How technology has become integrated in shoppers’ lives as they seek information and inspiration both in-store and digitally for deeper engagement with their foods.

Pre-order Engaging the Evolving Shopper: Serving the New American Appetite now at www.iddba.org or by calling 608-310-5000. The report will be ready in late September.

IDDBA is a nonprofit membership organization serving the dairy, deli, bakery, cheese and supermarket food service industries. Its benefits and services include an annual seminar and expo, leading-edge research, training programs, management tools and an annual trends report.

IDDBA celebrates 50 years of service in 2014.

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