With three openings in the Southeast last week, The Kroger Co. has reached the 2,000 mark in terms of fuel centers. The total comprises 1,275 supermarket fuel centers and 725 convenience stores with fuel.
The new fuel centers opened in Abingdon, Va., Decatur, Ga., and Louisville, Ky.
Kroger has rewarded customers with savings on fuel through its loyalty program since 2004. Earlier this summer, a Market Force Information poll of 5,300 U.S. consumers found that Kroger is America’s favorite gas retailer, ranked by satisfaction.
“Our fuel program is so convenient, so easy, and offers so much value that our customers love it,” said Mike Ellis, Kroger’s president and chief operating officer. “More fuel center locations make it easier than ever for our loyal customers to save.”
Customers can earn 1 fuel point for every $1 in groceries purchased, redeemable in nearly all supermarket fuel centers and convenience store locations, as well as participating Shell fuel stations.
In addition, most gift cards earn double points every day; for every purchase of $50 in gift cards from Kroger’s Gift Card Mall, customers receive 100 fuel points. Customers also can earn double fuel points on No-Contract Wireless Phones and Airtime Cards.
Every qualifying prescription earns customers 50 fuel points, as does participation in Kroger’s Customer 1st Survey. And when they use the Kroger Rewards Visa, cardholders can earn an additional 5 cents off the cost of a gallon when they redeem points. New cardholders can save 25 cents a gallon during their first three months as cardholders when they redeem at least 100 fuel points.
Customers with digital accounts can see how many fuel points they have accumulated, how many they have redeemed, how they earned them, when they expire and more at Kroger.com or through the Kroger Mobile App.
A rich fuel history
Kroger has been selling gasoline at convenience store locations since 1983, when its merger with Dillons included Dillons’ convenience store business. Dillons had been operating Kwik Shop convenience stores since 1960, which began selling fuel in 1972. Today Kroger operates convenience store fuel locations in 19 states under five banner names: Kwik Shop, Loaf ‘N Jug, Quik Stop, Tom Thumb and Turkey Hill Minit Markets.
Kroger began selling gasoline at supermarket fuel centers in late 1998. By 2004, the company operated 500 supermarket fuel locations, and grew to 1,000 in 2010. Today Kroger operates supermarket fuel centers in every retail store division. Today Kroger operates 2,638 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.