Tyson Fresh Meats is encouraging consumers to celebrate fall with beef and pork roasts with its new Chairman’s Reserve Premium Meats “Never Settle” fall promotion. The promotion encourages consumers to “reward” themselves and never settle for less than premium quality fresh beef and pork. The promotion runs through October and is the second “Never Settle” promotion centered on the brand’s commitment to providing consumers top quality fresh beef and pork.
“Fall is a great time to bring friends and family together for an enjoyable meal, and many of our consumers seek only the best beef and pork roasts for these occasions,” said Kent Harrison, VP of marketing and premium programs at Tyson Fresh Meats, Dakota Dunes, South Dakota. “Our new fall promotion reinforces our commitment to deliver consistent, high quality, premium fresh meat consumers will be proud to serve on their table.”
The promotion features several point-of-sale elements, including a banner, poster, on-pack sticker and ironman with mouthwatering photography and headlines encouraging consumers to “Never Settle” and “Live life without holding back.” A video on the promotion and on Chairman’s Reserve Premium Meats can be viewed at ChairmansReservePremiumMeats.com.