Marketing Meat/Seafood/Poultry National Perishables

Chairman’s Reserve Premium Meats Launches ‘Never Settle’ Fall Promotion

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ChairmansReserve-beef roastTyson Fresh Meats is encouraging consumers to celebrate fall with beef and pork roasts with its new Chairman’s Reserve Premium Meats “Never Settle” fall promotion. The promotion encourages consumers to “reward” themselves and never settle for less than premium quality fresh beef and pork. The promotion runs through October and is the second “Never Settle” promotion centered on the brand’s commitment to providing consumers top quality fresh beef and pork.

ChairmansReserve-beef tenderloin“Fall is a great time to bring friends and family together for an enjoyable meal, and many of our consumers seek only the best beef and pork roasts for these occasions,” said Kent Harrison, VP of marketing and premium programs at Tyson Fresh Meats, Dakota Dunes, South Dakota. “Our new fall promotion reinforces our commitment to deliver consistent, high quality, premium fresh meat consumers will be proud to serve on their table.”

The promotion features several point-of-sale elements, including a banner, poster, on-pack sticker and ironman with mouthwatering photography and headlines encouraging consumers to “Never Settle” and “Live life without holding back.” A video on the promotion and on Chairman’s Reserve Premium Meats can be viewed at

About the author


Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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