Home » Aldi’s Exclusive ‘LiveGfree’ Product Line Becomes Permanent Addition In Stores
Grocery News National Store News

Aldi’s Exclusive ‘LiveGfree’ Product Line Becomes Permanent Addition In Stores


Last updated on October 8th, 2014 at 01:11 pm

Aldi has added its exclusive gluten-free brand “LiveGfree” as a permanent lineup in its stores. The line features 17 items—from bread, pasta and pretzels to cookies, brownie mix and granola.

Illinois-based Aldi says that adding LiveGfree products to its exclusive offerings was a direct response to the overwhelmingly positive feedback received from its shopper base. Immediately following the product line’s initial debut as a Special Buy, gluten-free fans and supporters from all regions of the U.S. applauded LiveGfree as “affordable” and “great tasting” while expressing their satisfaction with Aldi for making affordable gluten-free items available to them.

“At Aldi, we have always believed in offering high-quality food at everyday low prices. We applied this same philosophy when selecting items to include in our new LiveGfree line of gluten-free products,” said Chuck Youngstrom, president of Aldi. “Aldi shoppers quickly embraced the great taste and affordable prices of LiveGfree products, with many requesting gluten-free products be made available in Aldi stores year round, which is exactly what we did.”

Aldi says the LiveGfree product line allows customers with gluten-restricted diets the opportunity to enjoy their favorite meals at an affordable price of up to 50 percent less than traditional grocers. Available products include:


• LiveGfree Gluten Free Penne or Fusilli, 16 oz., $1.29

• LiveGfree Gluten Free Rice Pasta & Cheddar, 6 oz., $1.19

• LiveGfree Gluten Free Brown Rice Spaghetti, 16 oz., $1.89 (available beginning Oct. 15)

• LiveGfree Gluten Free Stuffed Sandwiches, 9 oz., $2.69

• LiveGfree Gluten Free Cornbread or Pizza Crust Mix, 15-16.5 oz., $2.99

• LiveGfree Gluten Free Cheese Lasagna or Ravioli, 9 oz., $3.29

• LiveGfree Gluten Free Whole Grain or White Bread, 12 oz., $3.99

• LiveGfree Gluten Free Wraps, 11 oz., $3.99

• LiveGfree Gluten Free Chicken Breast Nuggets, 16 oz., $4.99

• LiveGfree Gluten Free Pepperoni or Cheese Pizza, 10 oz., $4.99


• LiveGfree Gluten Free Granola Crunch Assorted Varieties, 12-12.8 oz., $3.49


• LiveGfree Gluten Free Multi Seed Crackers Assorted Varieties, 4.25 oz., $1.49

• LiveGfree Gluten Free Pretzel Sticks or Minis, 8 oz., $2.49

• LiveGfree Gluten Free Baked Chewy Bars Assorted Varieties, 5 oz., $2.49


• LiveGfree Gluten Free Soft Baked Cookies Assorted Varieties, 6 oz., $2.49

• LiveGfree Gluten Free Brownie or Baking Mix, 16-17oz., $2.99

• LiveGfree Gluten Free Yellow Cake or Chocolate Chip Cookie Mix, 15-19 oz., $2.99

To ensure its exclusive brands—including LiveGfree—meet or exceed the national brands on taste and quality, Aldi says it conducts rigorous testing on all products.

About the author

Kristen Cloud

Kristen was Editor at The Shelby Report.

1 Comment

Click here to post a comment
  • When I shop at Aldi stores I find that their “Live G Free” products are not always in stock and are considered a “special buy”. I wish this line of products were always available at all stores.
    This gluten free line is very good quality, tastes great and is reasonably priced. Very important to someone with Celiac disease. I cannot count on finding all products in this line in the store. I read that the “Live G Free” line would be a permanent addition in the Aldi stores but I don’t find this to be true as of October 2015.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
Share via
Copy link
Powered by Social Snap