The Produce for Better Health Foundation (PBH) and the National Grocers Association (NGA) this morning announced a newly formed partnership between the two organizations focused on the continuing education of supermarket dietitians within independent and small retail chains and wholesale grocers. One outgrowth of the new partnership is dedicated educational and networking events during the upcoming NGA Show.
The groups believe supermarket dietitians are a key resource for shoppers looking to learn more about fruits and vegetables and the role they play in daily meals and snacks, disease prevention and overall health and wellness.
PBH and NGA will “cross-share” resources and information with their respective members and supporters through webinars, and print and electronic communications and a sponsored event that will bring supermarket dietitians from small retail chains and independent stores to The NGA Show, Feb. 8-11, 2015, at the Mirage Hotel and Casino in Las Vegas, Nevada. The dietitians will participate in relevant educational sessions, engage with sponsors and other organizations while on the expo floor, and have the opportunity to meet fellow dietitians and members of the fruit and vegetable industry during several networking occasions.
“Given our history of working with and supplying information, toolkits and resources to supermarkets, and our more recent work with supermarket dietitians, the partnership with NGA is both exciting and timely,” said Elizabeth Pivonka, Ph.D., R.D., president and CEO of PBH. “PBH will be able to share our vast resources with members of NGA, while continuing to strengthen our knowledge of the goals and needs of independents and small retail chains.”
“Health and wellness products and services are increasingly becoming a priority for consumers. Given this growing trend, NGA is excited about the opportunity to partner with PBH to equip our members with the tools and resources needed to better educate and provide products and services to meet their customers’ needs and expectations,” said Peter J. Larkin, president and CEO of NGA.