Paramount Citrus, America’s largest citrus grower, has partnered with Mulholland Citrus, one of the top California-based mandarin farming, packing and selling operations, to become the exclusive sales agent for Mulholland Citrus’ mandarins. The goal of the partnership is to expand the consumption and category of mandarins across North America by consolidating volume in the No. 1 mandarin brand, Wonderful Halos.
Paramount Citrus says the new partnership brings together the market leader and the third largest grower/packer of mandarins in an alliance that strengthens the ability of the Halos program to broaden the branded market and reach a wider set of consumers.
Mulholland Citrus will grow and pack its mandarins under the Wonderful Halos brand through this partnership with Paramount Citrus. Along with partner Fowler Packing, these citrus operations in the Central Valley of California are committed to guarantee the superior taste, quality, freshness and consistency that consumers have come to expect from Wonderful Halos. This is made possible by the sharing of high-standard growing, packing and shipping practices that manage production from tree to table, according to the companies.
“We are focused on working with other like-minded quality farmers to grow the overall mandarin category within the citrus industry,” said David Krause, president of Paramount Citrus. “Working closely with the highly experienced citrus growers at Mulholland Citrus is a logical next step to reinforce the transformation of mandarins into one of America’s most popular produce items.”
In season from November to April, Wonderful Halos is a premium California mandarin brand and one of the fastest-growing brands in America’s produce aisles. This brand currently is sold in virtually every major supermarket, mass market and produce aisle across the U.S. and Canada.
“At Mulholland Citrus, we share the same values and a similar vision as Paramount Citrus to expand the market for mandarins and use the power of a well-known brand like Wonderful Halos to reach an ever-increasing number of consumers,” said Tom Mulholland, owner of Mulholland Citrus. “Both of our companies are strongly rooted in California agriculture, and we believe we can help each other give America a healthy alternative as the perfect snack.”