The primary goal of the Prime program is to offer retailers a top-of-the-line fresh pork product in the retail meat case that provides consumers with a naturally tender and juicy eating experience, according to Smithfield Farmland. The company says Smithfield Farmland Prime is 20 percent more tender than other leading brands of non-enhanced natural pork. This is accomplished by sourcing the Prime products from market hogs sired by the Smithfield Farmland proprietary Duroc line and segregating the product from the general population during processing at the state-of-the-art facilities to meet stringent quality standards. Additionally, the Prime line is produced under a USDA process verification program that ensures no beta-agonist growth promotants are used.
“Smithfield Farmland Prime is a product of the USA that is sourced from market hogs sired by a proprietary Duroc line that are raised without beta-agonist growth promotants and no hormones and steroids,” said Dr. Roger Johnson, director of pork quality at Smithfield. “Not all pork is created equal, and we’re confident that when consumers experience Prime they’ll be able to see the exceptional color and increased marbling, and taste the tenderness and flavor difference.”
Development of the Prime line began in 2004. Smithfield Farmland says that, over the past 10 years, Johnson and his team have performed quarterly benchmarking at the retail level, comparing Smithfield Farmland Prime precursors relative to other fresh pork products on the market to ensure that the product is truly a cut above the rest.
Smithfield Farmland Prime is available nationwide.