Mars Chocolate North America has promoted Timothy LeBel to VP of sales. In his new role leading the Mars Chocolate sales organization, LeBel will oversee the strategy and execution of the group’s retail management, customer account teams, field sales, customer development and customer experiences. He serves as a member of the New Jersey-based company’s senior management team and will play an active role in industry events.
A 24-year veteran of Mars, LeBel offers sales experience both in the Chocolate and Petcare divisions. He has led sales strategies and in-store execution for several channels—including mass, grocery, club and value, and Mars says his established partnerships with key retailers provide a strong foundation for customer collaboration and mutual value creation. LeBel also has an outstanding track record of mobilizing and engaging his teams, according to Mars.
LeBel earned his bachelor’s degree in marketing and finance from the University of New Hampshire and an MBA in organizational leadership from Gonzaga University.